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Clicks and installs come from tracking links and the SDK. On iOS, "SKAN" columns count installs Apple reported (verified = Apple signature checked).

Ad networks can add their own click id to the link, e.g. …/c/AbC123?clickid={their_macro}; it is passed back in postbacks as {param:clickid}.

Sent when an install or event is credited to that network (fraud-flagged installs are skipped). Event * = every in-app event. Macros: {click_id} {device_id} {network} {campaign} {adset} {ad} {event_name} {revenue} {currency} {timestamp} {param:name}. Failed sends retry for about 15 hours.

Recent deliveries

Apple's SKAN reports only a 4-digit source identifier. Map each one to the network and campaign you set it up for. In the app's Info.plist set NSAdvertisingAttributionReportEndpoint to this server's address so Apple sends you a copy.

Members can see reports and create links and postbacks. Only the owner adds apps and team members.

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